Our Founder’s Story

How Bald Nation Rocks Against Cancer Began

Bald Nation Rocks Against Cancer was born out of a deeply personal experience that changed everything for our founder, Vernitta Rose Love, known as “Rosie” in this true and heartfelt story.

In late 2020, as the world faced the uncertainty of the COVID-19 pandemic, Rosie received a call from a dear friend who had just been diagnosed with Stage 2 breast cancer. That moment stopped her in her tracks. When the call ended, she fell to her knees, overcome with shock, grief, and helplessness. For weeks that felt like months, she tried to process the news and figure out how she could help.

Then, something shifted. Rosie began asking herself, “If I were in her place, what would I need most?”

During a short break between chemo treatments, her friend invited her to visit. They talked, laughed, and for a moment, it felt like nothing had changed. Then her friend gently removed her hat and said, “Rosie, my hair — I lost my hair.” Rosie looked at her and softly replied, “You look absolutely beautiful.” That small, sincere moment sparked a smile that shone like an array of sunshine, which planted the seed for what would become “Bald Nation Rocks Against Cancer”.

Cancer is a word that carries enormous weight. It changed her friend’s life — and Rosie’s too. At that moment, Rosie made a decision. Without hesitation, she shaved her own head — not for attention, not for notoriety or to make a fashion statement, but simply because she didn’t want her friend to face this battle alone. It wasn’t just her fight anymore — it became their fight.

Through prayer and reflection, Rosie felt God stirring something in her heart. A call to turn that act of compassion into a movement of hope. From that moment, Bald Nation Rocks Against Cancer was born: a holistic, faith-based organization designed and dedicated to helping women find strength, courage, resilience, and faith as they face cancer.

With God’s guidance and grace, Rosie made a promise to make a difference, however small, and to remind every woman fighting cancer that she is seen, she is loved, and she is never alone.

Dr. Vernitta Rose Love, Ph.D

Founder & CEO

Cancer Patient Advocate